What is Page Authority In SEO?
Page Authority (PA) is a score developed by Moz that predicts how likely a page is to be ranked on a search engine.
It is an improved version of one that Moz has used for years in their Algorithm Report.
Like all of Moz’s rankings reports, the Moz Algorithm report is created for easy easy-to-understand visual presentation.
The charts and tables are easy to understand and provide maximum visual relevancy for a wide range of consumers.
This score is intended to help search engines evaluate the strength of your site. It has little to do with the quality of your content.
According to their tests, Google uses Page Authority (PA) as a way to determine whether or not a page is trustworthy and is likely to be a likely source of links.
In other words, this is an indicator of the power of your inbound link profile.
Keep in mind that PA does NOT mean that people will click on your links. Instead, it is a more natural way to measure how much traffic and how much social reach you have.
In order to make the most out of your links, it’s essential that you follow a few simple rules:
- Add meaningful, new and informative content to your website. It is not enough to link to some useless posts and see how long it takes for people to click on it.
- Produce useful information that not only relates to your own business but helps to motivate and inform people about your business.
- Try to solve your visitor problems so that they may appreciate your work and share your content on social media.
How is Page Authority calculated?
Page authority is usually calculated on a scale from 1 to 100 where 100 represents the best ability to rank a website for given content and page assets.
Not only are these important ranking factors to consider while developing a strong authority, but you need to also look into the demographics and usage patterns of your target audience.
Knowing how to effectively achieve this is essential in growing your authority in Google.
It is important to note that as you reach the top-end of the authority hierarchy (especially as a niche authority), it is an easier task to rank for relevant keywords.
Therefore, Google allows for broad keyword targeting, allowing you to target multiple keywords to achieve significant scale.
- The first calculation is the total amount of organic traffic a page gets.
- The second is the size of the organic traffic page receives from organic sources.
You are using both elements of the formula. If you use a higher number in one category, then you are doing better on that category, and vice versa.
SEO metrics uses the following algorithm to calculate the Page Authority of a website:
- It combines all of the metrics that form part of the calculated Page Authority
- Calculates each metric independently
- It calculates the average
- Shows the summary score for each metric
The actual Page Authority calculation is not quite the same as the raw data which is more concerned with Google ranking of the site in search engines.
How to improve page authority for a website?
Create Fresh Content. Good, fresh content is the factor that will elevate your Page Authority.
If you create quality content, your Page Authority will easily skyrocket.
You should focus on producing good, useful articles that help your readers to find the information they want.
Improve Your SEO. Optimization for SEO is a legitimate strategy that you should consider employing.
This is another strategy that you should use if your site has high traffic.
You should have quality content that increases your PA by using advanced techniques that Google considers to be strong signals of trustworthiness.
Gain high-quality backlinks. You can identify yourself and then promote content that you’ve created (on any page of your site) with backlinks from more established sources.
This way, your content can really stand out and get attention.
How to check the page authority?
Page authority of the website can be checked online with the help of various tools like Moz (Mostly Free), Ahrefs, Screaming frog and a lot of other SEO utilities for businesses and individuals.
The above list of SEO tools can be pretty confusing, especially to those who haven’t studied their limitations.
You can easily find the number of backlinks to your website with the help of google webmasters tool which is completely free.
Can social shares help in increasing the page authority of the website?
I think it was always obvious for SEO because I built one of the few popular pages with the SEO hashtags on, so I have to say, it is pretty difficult to maintain this kind of traffic without any help from social shares
But getting links and traffic from social media sites doesn’t necessarily improve the page authority. It depends more on the content than the traffic!
What is domain authority? Is it different from page authority?
Domain Authority (DA) is a search engine ranking score that, when combined with site and link authority, identifies the ranking strength of a website.
A site’s DA(Domain Authority) is calculated from its presence on Google, Bing, and Yahoo.
The more sites you own, the higher the value of your rank. However, you can’t own all the top websites.
Your maximum value is determined by the number of links to the top 10 and the number of pages you own.
The more high quality backlinks you have, the better will be domain authority.
Better engaging content with great social scores will have better page authority.